Donnelly Investments is an independent, fee-only, Registered Investment Advisor (RIA) firm that has a legal fiduciary responsibility to always act in the best interest of our clients. Fiduciaries are held to a duty of loyalty to the client and must provide the best combination of investment advice and low cost solutions.
Commission-based insurance agents and brokers, however, represent the interest of their agency/brokerage and are not held to this fiduciary standard. Instead, they adhere to a suitability standard which can tempt them to place individuals in costly insurance or investment products that generate high payouts at the client's expense. Fee-based advisors also have this underlying temptation as their business model is built around charging fees as well as collecting commissions.
Many consumer advocates, including Atlanta's own Clark Howard, suggest working with independent fee-only RIA firms because they operate without this conflict of interest and uphold the fiduciary standard (established as part of the Investment Advisers Act of 1940).
At Donnelly Investments, we do not sell financial products nor do we accept compensation from mutual fund companies, brokerage firms, or third parties. Therefore, you can be confident that you will receive transparent, professional, and objective advice that is in-line with your financial goals.